Horsesales, Inc. has been on  
	the 'net at the same address
	at http://www.horsesales.com 
	since March 1996, so we have an 
	extensive network of sites that 
	provide links to us, as well as 
	an established presence in the 
	major search engines, and an 
	established base of regular 
	visitors.


				Our web site welcomes 300-500
				visitors per day, most of them 
				looking specifically for a horse 
				or related service.  Some sites 
				advertise the "number of hits", 
				"impressions", or "page views" 
				they get per day, but this is 
				not the same thing as number of 
				unique visitors.


	We are proactive in promoting 
	our advertised horses and 
	businesses by spreading the 
	word with social networking 
	tools, and by promoting our web 
	site at shows, race tracks, 
	tack shops, boarding stables, 
	as well as on the internet.


				Our prices are incredibly low -  
				a 3 picture ad for $25, a video   
				ad including 3 pictures for $50. 
				Ads are posted at this price for 
				6 months, which we have found is
				usually enough time for most 
				horses to sell. Many horses sell 
				in just a few days!  If you are
				not happy with the response
				from your ad, we are happy to
				change the photos or any other
				information in the ad during it's
				run at no extra charge.
				


	All our sale ads are all on a  
	separate page to enable sellers 
	to print the ad like a flyer 
	to post around town, and to use 
	the specific web address of 
	their ad in email to buyers, and 
	easily link in free classifieds,
	on facebook, linkedin and twitter.



				We don't charge extra for scanning,
				editing, or compressing photos and 
				videos, for returning photos or 
				videos, or for customizing your ad 
				- everything is included in the 
				upfront, flat rate. When compared 
				to other sites, we provide a larger 
				picture size and better clarity in 
				our videos, and all photos are 
				optimized for fastest download 
				and most attractive presentation.


	We have cultivated a customer  
	base of buyers who are always 
	looking for horses, and who 
	we notify when we have a horse 
	for sale that meets their criteria 
	- this is a value added service 
	that you won't get from most 
	other advertising web sites.


				Each Horsesales, Inc. associate 
				has at least 25 years experience 
				in the horse business - breeding, 
				racing, showing, also buying and 
				selling.  Practical experience, 
				contacts, and our location in the 
				horse oriented state of Kentucky, 
				gives us an edge that some other 
				advertising sites don't have.


	We keep the site simple for a  
	reason. Horses get lost in large 
	databases of generated pages where 
	every other site visitor does a 
	search for "16 hand gelding". 
	Search engines can also have 
	problems indexing generated pages. 
	We believe the buyer and seller
	are better served by our 
	traditional sale list format, 
	categorized by age and training.	


				We don't do text-only ads
				because they don't work. Some 
				sites display thumbnail photos 
				in search results or display 
				thumbnail photos for those ads 
				that have a photo. We display a 
				thumbnail photo for every single 
				ad in our sale lists.  We do this 
				because it is what buyers and
				sellers want, and it helps draw 
				attention to horses that may 
				otherwise be skipped over.


	Finally, not only are we very
	experienced in the horse business, 
	but we are seasoned computer 
	professionals who understand 
	the internet.  We can help you 
	understand and get the greatest 
	benefit out of internet advertising.

Amy worked as a groom during and after college at farms and stables specializing in American Saddlebred show horses (Zubrod Stables and Rock Creek Riding Club), Trakehner breeding stock and event horses (Jay Albrecht and Martha Lambert), Arabian breeding stock and performance horses (Paramont Arabians). She has worked as a groom at Churchill Downs and Louisville area training centers (Robert (Bob) Pincins and Kenny Burkhardt), and on thoroughbred farms where she learned the details of breeding and foaling, and prepping yearlings for sale (Sunny Acres Farm and Longfield Farm).

She later lived the "corporate life" working her way up as a computer programmer and field engineer to managing a large project for TRW Enterprise Solutions. During this time, Amy kept horses at one of the biggest eventing barns in Kentucky, where she took regular lessons, showed a little, and eventually concentrated on dressage with her Dutch Warmblood/Thoroughbred gelding. The rest of her life was filled with managing a partnership of 20 people who claimed and raced horses in Kentucky. All these valuable experiences converged into an idea in 1996, when the internet was starting to create a stir, and Horsesales, Inc. was born.

Amy Stevens is founder and President of Horsesales, Inc. In addition to the Horsesales web site, she manages web sites for many other horse related businesses. She also assists husband Jere Smith Jr. with his business training thoroughbred race horses and providing consulting services to privately owned racing stables. See Jere's web site at www.jrsmithjr.com.

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